Track: Supply Chain Management
The study of furniture exports in Central Java is a particular concern, especially during the pandemic. The furniture industry in Central Java experienced a slump at the beginning due to strict pandemic regulations. In the second quarter of 2021, the furniture industry received new opportunities for imports and exports with increasing demand. However, at the end of the third quarter of 2022, another challenge emerged with the soaring logistics costs of sending export products to destination countries, resulting in increased export operations. Adjusting the selling price of the product is necessary but becomes counter-productive because it has implications for the price that becomes uncompetitive. Thus, this study builds a supply chain management model for increasing export performance. This study offers Organizational Culture to encourage the role of Technology Resources in Supply Chain Management, a gap problem still inconclusive. The sample of this study was 182 MSMEs exporting furniture in Central Java. The analytical instrument is Structural Equation Modelling with the results of Technology Resources not significantly affecting Supply Chain Management. The use of Organizational Culture (β = 0.265) to mediate Technology Resources to Export Performance is more significant than Knowledge Sharing (β = 0.071), and Supply Chain Management significantly affects Export Performance by 0.738. So empirically, it is proven that Organizational Culture has a role in fully mediating the influence of Technology Resources on Supply Chain Management and its impact on Export Performance.