11th Annual International Conference on Industrial Engineering and Operations Management

DETERMINING FACTORS INFLUENCING BEHAVIORAL INTENTION FOR USAGE OF DIGITAL REMITTANCES – A CONCEPTUAL MODEL

ANITA VERMA & Rahela Farooqi
Publisher: IEOM Society International
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Track: E-Business/E-Service
Abstract

Purpose: This paper strives to investigate the influential role of digital remittances and the acceptance of digital payments by consumers by determining the influencing factors of adopting digital modes that are specific to the environment of digital payment and envisaged for imminent research on this growing trend.

Design / Methodology / Focus: This paper is based on facts gathered from a review of literature by researchers that recommends being a substantiate for determining the theoretical model that contrives amongst consumers regarding the idea of the digital uses among contemporary consumers.

Findings: The findings of this paper cast radiance on factors influencing behavioral intentions influencing acceptance practices ensuing from the logic of consumers in acceptance of digital payment methods.

Functional implications: The paper resolves digital consumer behavior and analyzes the justification regarding digital intents. Marketing specialists can devise strategies for consumer approval of digital payment methods as a strategy to improve consumers' behavior relating to digital shopping practices.

Originality/value: This paper is intended to deliberate upon the consumer adoption trends in digital payment methods. To understand deeply acceptance and the digital arrangement, this paper investigates behavioral intentions behind digital acceptance patterns.

Published in: 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore, Singapore

Publisher: IEOM Society International
Date of Conference: March 7-11, 2021

ISBN: 978-1-7923-6124-1
ISSN/E-ISSN: 2169-8767