This study was conducted due to the emergence of problems related to the low job satisfaction of marketing division employees who are included in the millennial category which is considered relatively less optimum. Since the millennial generation is very plentiful with emotional differences, thus emotional intelligence is suspected to play a role in shaping their job satisfaction. The data processing method used in this study is Partial Least Square. The results showed that emotional intelligence affects the organizational culture of millennial generation employees, organizational culture affects the job satisfaction of millennial generation employees, emotional intelligence affects the job satisfaction of millennial generation employees, and organizational culture mediates the influence of emotional intelligence on job satisfaction of millennial generation employees. Thereby, the main conclusion is that emotional intelligence influences organizational culture and thus affects job satisfaction for millennial generation employees in the automotive industry in East Java. This means that companies are encouraged to educate all employees about the importance of companionship and appreciation among fellow employees, especially employees of the marketing division born in the millennial era who may tend to be more ignorant or mediocre to the environment so that later it can increase employee job satisfaction.