3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

A Literature Review on Digital Marketing Strategies and Its Impact on Batik SMEs After COVID-19 Pandemic

0 Paper Citations
Track: Industrial Management

The pandemic has presented significant difficulties for SMEs around the world, particularly Batik SMEs. MSME batik experienced a significant decline. There are many strategies that can be done so that batik SMEs can increase sales using digital marketing, but in practice there are several obstacles that occur. The literature review method is used in this study with the keywords of digital marketing constraints and digital marketing strategies. This study uses a literature review method which uses several previous studies. Based on the research results, there are 6 obstacles that occur in the application of digital marketing including, lack of employee skills, delivery problem, payment, developing a, content, consumer satisfaction, and funding. To be able to overcome the obstacles that occur there are several strategies that are carried out including, maximize use of social media, invest in people and systems, improve their business model and set sustainable goals, focus on competitive prices, take advantage of recommendations from existing customers to increase targeted market share. It is hoped that with this research, SMEs can apply existing strategies so that there is an increase in sales of batik SMEs

Published in: 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management, Johor Bahru, Malaysia

Publisher: IEOM Society International
Date of Conference: September 13-15, 2022

ISBN: 978-1-7923-9162-0
ISSN/E-ISSN: 2169-8767