Track: Case Studies
Abstract
Since the work report made on behalf of the 16th CPC Central Committee to the 17th CPC Central Committee, China has placed importance on culture as part of the country's soft power. Recently, with the cultural industry being introduced as a pillar industrial sector in the 12th Five-Year Plan, China has developed cultural policies to manage their cultural industry, such as film and drama. After the establishment of the "going global" strategy, Chinese entertainment media are now more accessible and receiving much attention from foreign audiences. With the emergence of Chinese dramas on several international streaming platforms and the latest digital cultural industry policy issued in 2020, this article offers an analysis of the implementation of the Chinese cultural policy through a TV Drama "Word of Honor" as a public diplomacy practice.