Track: Business Management

Abstract

Indonesia has seen an increase in social media usage over the past years. It increases even more during the COVID- 19 pandemic, which includes white-collared workers seeking to learn practical skills to be implemented in the
workplace. This study aims to examine the relationship between social motives and digital ambidexterity, in which social motives become the precedent of digital ambidexterity. This research uses the quantitative method of study in
which we gather questionnaire answers from 238 white-collared workers in Indonesia. This questionnaire is employed with a five-point Likert scale ranging from 1 (very unimportant) to 5 (very important) for questions regarding social motives and social media learning. Our research predicted a significant relationship between social motives and digital ambidexterity. It is not the only variable that influences digital ambidexterity the most. The research provides a framework for the use of managers to promote social media learning by identifying employees' social motives. We argue that this would promote efficiency and effectiveness in the workplace. There have been studies that link social motives to social media learning. However, most studies focused on individual motivations outside of the workplace, which intrigued the authors to examine the relationship between social motives and social media learning as a path towards digital ambidexterity.
Keywords
Social Motives, Digital Ambidexterity, White-collared Workers, McClelland