3rd Asia Pacific International Conference on Industrial Engineering and Operations Management

Blockchain in the Natuna Tourism Industry: Opportunity and Challenges

Yi Ying, Riyanto Jayadi, Teguh Prasandy & Jureynolds Jureynolds
Publisher: IEOM Society International
0 Paper Citations
Track: Case Studies

In 2018, Natuna was designated as a National Geopark. However, the promotion of Maritime Tourism on the Natuna beaches is still inferior when compared to Bali, Bangka and Belitung. Currently, Natuna is being prepared by the regional and central governments to become a UNESCO Global Geopark. Some of the requirements that must be met are geological heritage, international recognition, management systems, geopark sites, domestic and international facilities and networks. Based on the results of the Focus Discussion Group with the Head of the Tourism and Creative Industry Office and their staff, the obstacles faced by Natuna are human resources as well as technology and data in tourism promotion. This article discusses the Blockchain application model in the Natuna tourism industry. The developed model provides convenience in storing and using data and other sources of information. This technology promises to increase transparency and security in transactions, so tourists who want to travel to Natuna don't have to worry about Blockchain bringing security and transparency to several important touchpoints. Blockchain can make booking flights and hotels more secure and transparent as responsibility spreads across the network. With blockchain, all information appearing on the network is public, reliable and secure, achieving greater transparency and increasing consumer trust. By presenting a case study of the application of blockchain technology in Natuna tourism, the authors analyze the potential use of blockchain technology in the tourism industry and discuss topics for further research.

Published in: 3rd Asia Pacific International Conference on Industrial Engineering and Operations Management, Johor Bahru, Malaysia

Publisher: IEOM Society International
Date of Conference: September 13-15, 2022

ISBN: 978-1-7923-9162-0
ISSN/E-ISSN: 2169-8767