Track: Business Management
Abstract
This research discusses the relationship between promotion, ease of perception, and pocket money on interest in using digital wallets because we want to know the effect of the independent variable on the dependent variable and also the effect of the moderating variable on the relationship between the independent variable and the dependent variable. This study took 193 samples that were randomly distributed using an online questionnaire focused on 4 variables. The analysis method uses simple regression and Moderated regression analysis with SPSS V.25 software. the results of the study found that promotion, ease of perception had a positive and significant effect on interest, pocket money had no significant effect on the relationship between promotion and interest, and the relationship between ease of perception and interest