Track: Business Management

Abstract

The tourism industry is growing dramatically today. Many tourism industries provide information on the internet to the prospective tourists. Quality of information, quality of service and quality of design are components that build quality confirmation on the travel website. Quality confirmation, travel website satisfaction and decision-making are three main aspects for the industry and researchers to investigate how prospective tourists decide to visit tourism location through the travel website. Nevertheless, the prospective tourists address some problems in the travel website, such as the lack of information on the website, the design of the website and so on. As a result, prospective tourists are puzzled as they try to make a decision as to where they are going to visit. The aim of this research is to analyze the correlation between the quality of the travel website and the satisfaction of the travel website and the subsequent impact on the decision-making. The method is to analyze 300 respondents who have already used the TripAdvisor website. The data was analyzed using structural equation modeling (SEM). The findings indicate that quality of information, quality of service and quality of design have the positive effect on the quality confirmation of travel websites. Then the quality confirmation of the travel website affects the satisfaction. Finally, to this satisfaction, the prospective tourist decides to visit the tourism location. This study allows the industry and the researcher to realize more thoroughly what prospective tourists need when they plan to travel.