Track: Supply Chain and Logistic Competition

Abstract

Design thinking is a human-centric approach that can be applied to Product Design, Processes, and Service Delivery. In recent times design thinking can gain importance for Strategy formulation and innovation in business. Many larger organizations like Apple, Nike, IBM, and UBER have already adopted this approach for their business transformation and strategy implementation. Micro, Small and Medium enterprises are lagging behind the best practices of Strategy in Procurement. Many Organizations procure items on an ad hoc basis which will increase the cost of manufacturing. Due to Covid-19, the conflict between Russia and Ukraine supply chain disruption is taking place across the globe. Inflation, pollical uncertainty, commodity price rise, and oil price hikes impact the profitability of the Medium, Small, and Microenterprises. Micro Medium and Small enterprises can be gained by adopting the design thinking philosophy in their business to transform into the next level in Procurement Strategy and leverage competitiveness. Empathy Study is the starting point to understanding the customer experiences. An attempt is made to understand the pain points and gain points by using a Business Canvas Model to interview the 10 organizations as a pilot study.  A field study was conducted on Micro, Small, and Medium Enterprises in India between February 2022 to April 2022. From this field study, insight into the procurement process of Micro Small, and medium enterprises has arrived. This study can be further enhanced for a larger population to get insights into Procurement Strategy in Micro, Small, and Medium Enterprises in India and find out the research findings.