Abstract

In the year 20-21, globally India stands fifth in solar power capacity. The Indian government is eager to promote solar energy as one of the country's major energy sources. The objective of this research is to examine the Behavioral aspects which result towards the adoption of solar energy systems among household in India, which will further allow policymakers to increase the implementation of this exciting innovative eco-friendly technology. The framework of UTAUT2 with role of awareness, government policies, perceived functional benefit and risk-taking ability is used in this study to recognise and develop a quantitative approach and analyse their impact on the Behavioral intention of the rural households to adopt solar energy systems. The structural equation modelling (SEM) approach was used to examine the data of 516 collected from the field survey questionnaire. The outcomes mainly showed that Behavioral intention is largely predicted by government policies followed by facilitating conditions.