Abstract
This study investigates the impact of customers' perceptions of multidimensional corporate social responsibility (philanthropic, ethical, legal, and economic) on coffee shop customer retention, which examines the case of Starbucks in India. The findings show that economic CSR, ethical CSR, and philanthropic CSR are all important contributors to enhanced brand attitude and service quality, according to PLS structural equation modelling of 300 survey responses. Client retention improved as a result of the relationships. The current study contributes to a broader understanding of CSR strategy in the coffee shop business, as well as valuable insights into the same, by revealing how various CSR actions impact customers' views of brand attitude, service quality, and customer retention.