Track: Sustainability in Supply Chain, Enterprise Operations and Strategies

Abstract

Green Retailing refers to the management of a retail business that cares for the environment and takes advantage of environmentally friendly processes. It is a management approach that pursues environmental protection to improve the retail value chain by eliminating waste, increasing efficiency, and reducing costs. The overall objective of green initiatives is highly vulnerable in the long-term impacts on the economy of the Philippines. The researchers used the Structural Equation Model (SEM) to evaluate the relationship of the different latent factors: Green Practices (Green Purchasing, Green Design, Green Innovation, Awareness, Propensity to Shop and Personal Factors), Green Purchasing Decision, Green Attitude, Green Retail Shop and Green Strategies by the retail companies in the Philippines. These factors were analyzed and discussed how these affect each other using the measured variables, thus the study was able to measure and analyze each latent factor to determine their interrelationship. Through SEM, the researchers were able to determine the significant factors of each variable and identify the ranking of strategies to be recommended by the retail companies in the Philippines. Then the researchers used the green retail strategy matrix (GRSM) approach to rank and conclude with the strategies.