Track: Business Management

Abstract

This study aimed to determine the effect of Intellectual Capital and Technology Strategy on the Innovation Strategy. The innovation strategy is a strategy to create added value and serve customers as needed. Quantitative and associative research methods are used to determine the effect between variablesQuestionnaires were delivered to 48 logistics service provider employees from June to August 2021, composed of staff, managers, senior managers, and directors). This study uses four dimensions for the innovation strategy: innovation expenditures, internal research and development, innovation cooperation, and emphasis. The intellectual capital variable uses two dimensions: Internal Intellectual Capital and External Intellectual Capital. Meanwhile, the technology strategy variable uses six dimensions: pioneering, product portfolio breadth, process portfolio breadth, external technology sources, foresight, and organizational mechanism—this study uses SPSS 26 to analyze the data with the regression method. The study found that the Intellectual Capital and Technology Strategy positively and significantly influenced the Innovation Strategy.

Keywords

Intellectual Capital, Technology Strategy, Innovation Strategy,  Logistics Service Providers