Track: e-Business/e-Service/e-Commerce

Abstract

Abstract

In the process of helping MSMEs have good business development through innovation, in e-business, it is necessary to have an understanding from the MSMEs’ facilitators. Innovation through product development has aspects that need to be considered. The purpose of this research is to focus on the priority aspects that MSMEs focus on in product development for their online business development. This research was conducted on 97 MSMEs through a qualitative approach. The data from the online survey is then processed using 2 stages of coding to get a theme, then followed by cross-case analysis. The results of the study show that packaging in F&B and visual appeal for non-F&B products are the most important aspects in product development in the realm of online business. This research is useful for MSMEs assistants from the government, private institutions or campuses. These aspects of the study can make it easier to focus on what MSMEs will do in order to develop innovation at the product development stage. So, product development in online business can be maximized.

Keywords

e-business, Product Development, MSMEs, Innovation, online business