Track: Business Management

Abstract

The aim is to understand the relationship that predicts consumer intentions towards digital healthcare applications. 

The independent variable are Trust, Privacy, Perceived usefulness, Perceived ease of use, Resistance to technology, and Technological Anxiety and the dependent variable is Usage Intetion. The designed model was tested on the results of a survey of 270 respondents who actively use digital healthcare applications in Jakarta. Normality, validity, and structural equation (SEM) analysis were used to conceptualize the model and validate the seven hypotheses that had been designed. The results show that perceived usefulness and trust are factors that positively influence consumer intentions in Jakarta to use digital healthcare applications. In summary, this study can provide an empirical contribution to the literature on the factors that influence consumer intentions in Jakarta to use digital healthcare applications.