Track: Case Studies
Abstract
Environmental literacy is one of the most effective ways to get a grasp of a society’s understanding of climate change and other related environmental issues. To understand the learning and behaviour changing process, this research looked at gender dynamics that differentiate men and women when perceiving environmental problems. The environmental literacy of East Java Millennials was grouped into nominal, functional, dan operational categories. The result showed that around half of the respondents (both genders) were in the intermediate level. The main difference was that more than a quarter of the women were in the highest literacy level, twice higher than the men’s percentage. It showed that in general women are more knowledgeable and willing to change their behaviour for saving the environment.
Keywords
Environmental literacy, environmental communication, gender dynamics, millennials, Indonesia