Track: Supply Chain Management (SCM)
Technology that suits the needs of the community can answer the problem and can be used easily and can increase economic and environmental value added. So that in its application it is needed the right pattern of technology dissemination so that people as users can receive it physically and psychologically and mentally (accepted). This study aims to examine the readiness of technology application in the mangosteen supply chain management using blockchain technology. The study considers different conditions both socially, environmentally, production capacity and products produced on the basis of mangosteen commodity. This research was conducted with a qualitative approach by collecting primary data from 5 mangosteen farmers, 1 collector and 1 quality controller of trader. The results show that the success of technology diffusion and adoption, especially blockchain technology, is greatly influenced by various factors such as: the pattern of dissemination from technology providers, business scale, technological suitability, readiness of the recipient or user of technology and market response.