Track: Case Studies
Abstract
There are many ways for businesses to advertise their products to their respective target markets. This includes digital marketing, content marketing, user-generated marketing, and many more. In general, most businesses nowadays use a mixture of marketing tools in each of their marketing strategies, not a lot stay in line in utilising just one. In relation to that, Ponipake as a business focuses on utilising word of mouth marketing as our prime focus in our general marketing strategy. The business in turn grows in line with the market demands as a direct result of this decision. This research focuses on the results in utilising word of mouth marketing as a prime tool in the business’ marketing strategy overall.