Track: Business Management

Abstract

Innovation and digital marketing are seen as the main strategies to encourage the achievement of tourism development.  The form of innovation  includes marketing promotion  through digital  media such as websites or social media. Apart from the marketing aspect, tourism management is also no less important to pay attention to in an effort to attract tourists. Better management of tourist destinations can increase tourist satisfaction which has an impact on the quality of the experience and the emergence of the desire to revise and recommend tourist destinations to others. Not only that, destination management is needed to be able to maintain the sustainability of tourist destinations managed through the development and application of technology, including digital marketing through social media. Poor management can reduce the competitiveness of tourist destinations and make tourists reluctant to visit again.  The purpose of the study is to determine the role of digital marketing strategies tourist behavior in  tourist destinations. With this research, it is hoped that it can be a reference for tourist destination managers in improving tourist behavior to visit their destinations and increasing their income