Track: Operations Management

Abstract

The company performance can also reflect the quality of products and or services provided by the company's customers. Several previous studies have found several strategies that are widely used and considered effective in encouraging company performance to be able to compete with companies that have been around for a long time. However, different from various previous studies, this study tries to relate not only one or two but the various variables previously mentioned, such as firm performance, marketing performance, innovation, network capability, and customer relationship. Therefore, this research aims to determine factors that can affect firm performance. This research is conducted with a quantitative approach with the subject being the service users of newcomer IT manufactures companies as many as 75 companies with 200 respondents. The analysis technique uses a Structural Equation Model (SEM) approach with smart PLS. The results in this study indicate that digital innovation, network capability, and marketing performance affect firm performance but customer relationship management does not. In addition, innovation and customer relationship management affect marketing performance but network capability does not. Other than that, marketing performance can moderate digital innovation and firm performance, customer relationship management and firm performance but cannot on network capability and firm performance. It means that digital innovation, network capability, and marketing performance need maintaining in order to increase the firm performance. Therefore, any company needs to determine the significant factors to reach the advantages. In addition, because this research only focuses on several factors such as digital innovation, network capability, marketing performance, and customer relationship, other research that involves several factors that can increase firm performance needs to be conducted.The company performance can also reflect the quality of products and or services provided by the company's customers. Several previous studies have found several strategies that are widely used and considered effective in encouraging company performance to be able to compete with companies that have been around for a long time. However, different from various previous studies, this study tries to relate not only one or two but the various variables previously mentioned, such as firm performance, marketing performance, innovation, network capability, and customer relationship. Therefore, this research aims to determine factors that can affect firm performance. This research is conducted with a quantitative approach with the subject being the service users of newcomer IT manufactures companies as many as 75 companies with 200 respondents. The analysis technique uses a Structural Equation Model (SEM) approach with smart PLS. The results in this study indicate that digital innovation, network capability, and marketing performance affect firm performance but customer relationship management does not. In addition, innovation and customer relationship management affect marketing performance but network capability does not. Other than that, marketing performance can moderate digital innovation and firm performance, customer relationship management and firm performance but cannot on network capability and firm performance. It means that digital innovation, network capability, and marketing performance need maintaining in order to increase the firm performance. Therefore, any company needs to determine the significant factors to reach the advantages. In addition, because this research only focuses on several factors such as digital innovation, network capability, marketing performance, and customer relationship, other research that involves several factors that can increase firm performance needs to be conducted.