Environmental literacy about how to manage that can be accessed through digital media is the object of research. Need for information is the main reason for respondents to access content in the educational videos on waste management through social media. Research goals is to find out whether the educational movement through social media can influence housewives to manage their kitchen waste better. This is quantitative research to examine more deeply the behavior of housewives in managing their kitchen waste, as well as what their needs are related to social media content that contains information about kitchen waste management. Furthermore, the results of this study can be used to develop a social media content model to educate housewives in utilizing kitchen waste as an environmental sustainability movement.