Track: Business Management

Abstract

The online shopping industry has been rising more and more, and overtime growth is forecast to continue. One major factor that triggers online shopping growth; most individuals, plan to save their money with extensive item availability via online transaction. Despite its benefits, for most individuals now, online shopping is still a relatively new idea, causing online shopping to fall behind traditional shopping. As a developing country, Malaysia has introduced a new platform regarding parking payment method, namely the Monthly Pass Management System (MPMS). The MPMS is a web-based platform that provides total convenience for customers who choose to pay parking services. Due to encouraging customers’ acceptance, the MPMS of Majelis Bandaraya Petaling Jaya (MBPJ) has grown steadily month after month with a total of thousand pieces monthly parking passes sold. In conjunction with these advantages, the current study attempts to identify the contributing factors influencing MBPJ customers’ buying behaviour in Malaysia. This study is designed using a quantitative approach through a survey questionnaire distributed to 50 MBPJ customers with a purposive sampling technique. This study also uses univariate analysis through one-way frequency tables to identify customers buying behaviour or awareness. The result of this study found that the level of awareness among customers is quite good. Also, the buying habit of the customers’ is constant every month. It includes the number of quantities purchased. In conclusion, this study successfully identifies the awareness level among MBPJ customers in Malaysia. Besides, online purchase of the monthly parking pass has made the customers purchased more valuable because it is accessible at anytime, anywhere and provides convenient online payment methods.

Keywords: Online shopping, buying behaviour, consumer awareness, monthly parking pass system and Malaysia context.