Track: Entrepreneurship and Innovation

Abstract

Abstract

The development of innovation in MSMEs needs to be supported by methods that can help the actors to explore and generate new ideas. In practice, these ideas often arise but are never managed properly. In supporting the mentoring of MSMEs, this research was conducted in order to understand the pattern of idea management carried out by MSMEs. The approach used in this research is qualitative involving 87 business owners in the city of Bandung, Indonesia, using an online-based open-ended question survey. The analysis was carried out using qualitative data analysis software. The analysis was carried out using coding and cross tab analysis. The results of this research show that there are several methods of idea management carried out by MSMEs. Idea management is an important part of the business process to increase the value of the current business. The benefits of this research are beneficial for MSMEs facilitators to facilitate appropriate idea management patterns, so that they can have maximum impact.

Keywords

MSMEs, ideas generation, idea management, business ideas, facilitator