Track: Business Management

Abstract

This study investigates the association between Entrepreneurial Motivation and Innovation Capacity in Entrepreneurial Orientation. Entrepreneurial orientation refers to the rules and practices foundation for entrepreneurial company choices and activities. Under the COVID-19 pandemic, businesses must embrace entrepreneurialism to achieve corporate success. This research aims to ascertain the entrepreneurial drive and innovativeness of Indonesian SMEs. This investigation was conducted in 2021 and included 104 SMEs situated across Indonesia. The quantitative research approach utilized to address the study topics is descriptive and regression analysis. As a result of this study's results, it is evident that Entrepreneurial Motivation and Innovation Capacity play a significant role in Entrepreneurial Orientation. Businesses must promote employee entrepreneurial motivation to boost the company's innovation capability and ensure that the Entrepreneurial Orientation is crystal apparent

Keywords

Entrepreneurship Motivation, Innovation Capability, Entrepreneurial Orientation, SMEs