Track: Industrial Management

Abstract

The competition in the logistics space in Indonesia can be divided on the basis of different service segments including freight forwarding, contract logistics (warehousing), and express delivery. In contract Logistics (warehousing) there are 16 international logistics companies were evaluated in Gartner Magic Quadrant report, with one of them is DHL Supply Chain. The main purpose of this research is to analyze PT DHL Supply Chain strategy in technology sector. Based on the SWOT analysis obtained by DHL Supply Chain has great operating power, a combination of physical and digital supply chain, the use of technological innovation to increase efficiency, and the existence of value-added activity services as a competitive advantage. Based on the results of the analysis using the RBV approach and SWOT analysis, it can be concluded that the DHL Supply Chain business strategy applies the Porter's Differentiation strategy.

Keywords
Logistic, SWOT analysis, Resource based view (RBV), Competitive Advantage.