Track: Business Management

Abstract

Generation Z (Gen Z) is expected to reach 2.56 billion individuals globally by 2020 and estimated to occupy 20% of  work- place Each generation has its unique ability and competency. Leveraging them is a key to the success of an organization. Gen Z is known to be more risk-averse, have lower expectations, confident but cautious, demanding. This generation is known as digitally naïve and hyper-connected junkies. Their attention span is short and need extensive feedback, but not micromanagement. Gen Z prefers face-to-face interactions. With those characteristics, this study aims to see what leadership style is effective for Gen Z.  A qualitative study was conducted to 92 Gen Z see the frequent keyword to identify the effective leadership style.  Voyant analytical tools was used to analyze the keywords. The most frequent keywords mentioned were friendly, good, humble, wise, polite, honest, providing, supportive, understanding, caring, giving and appreciate.  However, words such as encouraging, challenging were not mentioned at all.  Therefore, according to the keyword finding, the effective leadership style is servant leadership. 

Keywords
Generation Z, leadership, servant leadership, transformationa