Track: Business Management
Abstract
The main purpose of this research paper is to analyze PT Angkasa Pura II business and operational strategy. The study was conducted based on report data of PT Angkasa Pura II in form of annual report and statistical data. This paper has shown that PT Angkasa Pura II had used multiple strategies in “11 types of strategies” in order to keep the company competitive. In this paper the author uses 11 types of strategies which are distinguished by four categories; integration strategies, diversification strategy, intensive strategy, and defensive strategy. This study shows that in order for a company to stay competitive they need to combine one or more strategies depending on the current situation.
Keywords
Strategy, Airport industry, Sustainable company.