Track: Business Management

Abstract

Restaurants that have a unique theme have a special impression for visitors. Restaurants that have a European style theme in Indonesia get special attention for visitors because they provide a unique experience. The innovation in this themed restaurant is not only visited for meal, but has shifted to become a place for tourism because it not only offers places to eat but also the atmosphere of the restaurant and its surroundings like in Europe. This study aims to examine the correlation of the variables of service quality, tourism product experience, tourist experience, and tourist loyalty. The methodology is by observing 200 tourists visiting a European-themed restaurant in Bandung, Indonesia. This study uses 18 question items. The data were examined using Structural Equation Modeling (SEM). The results prove the correlation between service quality, tourism product experience, tourist experience, and tourist loyalty. This research contributes to researchers and tourism managers to find out more about what tourists are interested in destinations.

Keywords
European Themed Restaurants, Service Quality, Tourism Product Experience, Tourist Experience, Tourist Loyalty.