Track: Business Management
To find out what factors significantly affect consumer loyalty in using e-marketplaces and what methods can be used to obtain loyalty data. Technological developments play a major role in humans and have a changing impact on the business world. Electronic commerce today is known to continue to increase every year and this is realized by the increasing number of developments in information technology. Consumer loyalty in using e-marketplace applications can be observed from the actions taken repeatedly in using the same application. The research method used in this study is to use a systematic literature review on research journals published in 2017–2021 with three research questions and use 11 journals to conduct further analysis and discussion. The results obtained based on 11 journals that have been analyzed state that there are various factors that influence consumer loyalty and e-service quality is the most significant and most discussed factor and the data collected mostly uses quantitative methods.
Consumer Loyalty, E – marketplace, Systematic Literature Review.