Track: Data Analytics and Big Data

Abstract

Indonesia is prone to be affected by hoaxes because the number of internet accesses reaches more than 50 percent of Indonesia's population. The impact of the distribution of hoax content is relatively diverse. Starting from causing anxiety and fear in some community groups to becoming national attention through mass media coverage. This study aims to determine the type of covid-19 hoax in Indonesia's social media, especially the hoax effect for iGeneration in Buru Regency. This research is field research. The population in this study were students of Iqra Buru University, Buru Regency, Maluku. Data collection techniques in this study using observation, interviews, and documentation. The data that has been collected is then analyzed based on the effect theory and mass communication function to determine the effects of hoax news. The results showed that the hoax issues that were most widely circulated on social media during the Covid-19 pandemic were racial, health, and political hoaxes. Based on the research results, it can be seen that there is a tendency for SARA hoaxes and political hoaxes to have an effective effect on society, especially for iGeneration in Buru Regency. Health hoaxes tend to have a conative effect on society.