Track: Business Management

Abstract

The Covid-19 pandemic that occurred in the world had an impact on various economic and social aspects. There are many ways and methods used by entrepreneurs to restore their business conditions. Considering the research phenomenon, this study examines the impact of the Covid-19 pandemic on society and businesses in Bandung. The research was conducted qualitatively with respondents who were controlled based on the adequacy of time and answers. Based on the study results, some information is identified, namely the negative and positive impacts of the Covid-19 pandemic on society and industries in Bandung, Indonesia. The community is more concerned with more beneficial social relationships and tries to discover alternative opportunities in managing the family economy. From the business side, there are alternative approaches from entrepreneurs that have been implemented so that business strategies are emerging based on the community's conditions.